An elderly widow, restricted in her activities, was eager to serve Christ. After praying about this, she realized that she
could bring blessing to others by playing the piano. The next day she placed this small ad in the Oakland Tribune: "Pianist
will play hymns by phone daily for those who are sick and despondent--the service is free." The notice included the number
to dial. When people called, she would ask, "What hymn would you like to hear?" Within a few months her playing had brought cheer
to several hundred people. Many of them freely poured out their hearts to her, and she was able to help and encourage them.
A group of ministers and a salesman's organization were holding conventions in the same hotel, and the catering department had to
work at top speed serving dinners to both. The salesmen were having spiked watermelon for dessert. But the chef discovered
that it was being served to the ministers by mistake. "Quick!" he commanded a waiter. "Bring it back!" The waiter returned,
reporting that it was too late. The ministers were already eating the liquor-spiced treat. "Do they like it?" asked the chef.
"Don't know," replied the waiter, "but they're putting the seeds
in their pockets."
In the 1950s, marketing whiz Stanley Arnold was working at Young &
Rubicam, where he was asked to come up with a marketing campaign for Remington Rand. The company was among the most
conservative in America. Its chairman at the time was retired General Douglas
MacArthur. Intimidated at first by a company that was so much a part of America, Arnold also found in that
phrase the first inspiration for a campaign. After thinking about it, he went to the New York offices of Merril Lynch,
Pierce, Fenner and Beane, and placed the ultimate odd-lot order: "I want to purchase," he told the broker, "one share of every
single stock listed on the New York Stock Exchange." After a vice president tried to talk him out of it, the order was finally
placed. It came to more than $42,000 for one share in each of the 1098 companies listed on the Big Board at the time.
Arnold now took his diversified portfolio into a meeting of Remington Rand's board of directors, where he argued passionately for a
sweepstakes campaign with the top prize called A Share in America. The conservative old gentlemen shifted around in their
seats and discussed the idea for a while. "But Mr. Arnold," said one, "we are not in the securities business." Said another, "We
are in the shaver business." "I agree that you are not in the securities business," said Arnold, "but I think you also ought to
realize that you are not in the shaver business either. You are in the people business." The company bought the idea.
Peter Hay, The Book of Business Anecdotes, in Bits and
Pieces, October, 1990.
A minister must be learned, on pain of being utterly incompetent for his work. But before and above being learned, a
minister must be godly. Nothing could be more fatal, however, than to set these two things over against one another.
Recruiting officers do not dispute whether it is better for soldiers to have a right leg or a left leg: soldiers should have
B.B. Warfield, quoted in Credenda Agenda,
Vol. 4, No. 5, p. 16.
So popular and effective was Campbell Morgan's ministry that he was given all kinds of offers from many different places and
people. John Wannamaker, the great merchant of Philadelphia, offered to build Morgan a million dollar church if he would
become its pastor. Morgan turned him down, something the wealthy Wanamaker was not accustomed to in his dealings with people. "I
am God's man," said Morgan. "If I did that I would become John Wanamaker's man."
W. Wiersbe, The Wycliffe Handbook of Preaching &
Preachers, p. 210.